Close-up of a brushed stainless steel surface with circular scratch patterns.
White background with BWCF logo
White background with BWCF logo

Floral design, installations, and environments for events, brands, and people of every scale.

BWCF Puffy Logo

Est. 2019

Based in Los Angeles. Available for projects and commissions worldwide.

Custom floral design by The Boy Who Cried Flowers for WE ARE ONA and Masikia at The Frick Collection in New York City.

MESSKIA

Floral Design · BWCF
Production · WE ARE ONA
Image · Courtesy of Messkia

20 Year Celebration, 2025

The Frick Collection · New York, NY

People holding a large, colorful birthday cake with a purple top, rainbow layers, and floral decorations inside a grand hall with tall columns, greenery, and a woman speaking into a microphone.
A person with dark skin and short curly hair wearing a black blazer, a chunky silver necklace, and a bracelet, posing in front of a colorful floral backdrop at an event.
People seated at a banquet table engaged in conversation at a formal event with elegant decor and pink flower centerpieces.
Four people standing in front of a colorful backdrop with the text 'MESSIKA PARIS'. They are dressed in formal attire, smiling, with flowers on either side of the backdrop.
A woman in a black evening gown with a high slit is speaking into a microphone while being interviewed by journalists with cameras and microphones. The event takes place in an elegant indoor setting with a high ceiling and columns, with several onlookers and photographers observing. The women are dressed formally, and there are flower arrangements on the tables in the foreground.

Curiosity has always been our favorite place to begin.

It’s what leads us to unexpected color palettes, unusual materials, forgotten corners, and flowers that don’t always ask to be the center of attention.

We don’t believe flowers need to shout to be memorable.

Sometimes all they have to do is make someone stop long enough to notice.

Continue Reading +

Custom floral design by The Boy Who Cried Flowers for Clase Azul at their Brooklyn, New York office and event space.

DAVID YURMAN × CLASE AZUL MÉXICO

An evening celebrating the artistry behind both houses, with a tasting of Clase Azul México Limited Editions and an intimate look at David Yurman’s sculptural designs.

Floral Design · BWCF
Production · Clase Azul
Image · Courtesy of David Yurman

Clase Azul Event Space · Brooklyn, NY

Día de Muertos · Celebration of Craftsmanship, 2025

Large-scale floral and event design by The Boy Who Cried Flowers for the InStyle Imagemaker Awards 2025, hosted at a private residence in the Los Angeles hills.
A man and woman dressed in formal attire standing together on a stage, with the man holding an award plaque. The man is wearing a velvet jacket with floral embroidery, and the woman is wearing a shiny dress with a fur coat. There are plants and a podium with a microphone in the background.

INSTYLE

Floral Design · BWCF
Production · AGENC
Photography · John Salangsang

Imagemaker Awards, 2025

Private Residence · Los Angeles, CA

Floral design for the second annual InStyle Imagemaker Awards, honoring the stylists, makeup artists, and hairstylists shaping contemporary celebrity image.

An art installation featuring rows of white pedestals with white flowers in vases, lit by sunlight and casting shadows through a window at a Dior event.
Vintage cars parked outside Dior store with a beige wall and modern building in the background.
Jonathan Andwerson walking out on the runway after cruise27 show at LACMA
Display of handbags and shoes in an art gallery style on white pedestals with glass cases, illuminated by natural light through a large window reflected on the wall.
Four models walking on a runway, wearing colorful evening gowns, with a background of an orange sky and a lamp post.

DIOR

Cruise 2027 Collection

Floral Design · BWCF
Production · Bureau Betak
Image · Courtesy of Dior

Show: LACMA · David Geffen Galleries · Los Angeles, CA
Welcome Lunch: Griffith Observatory · Los Angeles, CA
After Party: Chateau Marmont · Los Angeles, CA

Flowers by BWCF for Jimmy Choo

We design for the space, not around it.

Architecture, landscape, season, and light inform each project. Rather than bringing the same approach everywhere we go, we let the setting help determine what the flowers should become.

Jimmy Choo Eyewear Party feature eyewear and guest wearing eye wear

Flowers are one part of a larger composition.

We work with color, form, vessels, materials, and placement to build the floral direction of a project. Sometimes that means a single gesture. Other times, it means hundreds of individual details working together.

Jimmy Choo Eyewear Party with BWCF floral install

From a single arrangement to a world built around it.

Our work spans intimate dinners, large-scale events, brand experiences, and installations. From a single setting to projects unfolding across multiple locations. We have the team and production experience to carry a floral direction through every part of it.

JIMMY CHOO

Spring/Summer 2024 Eyewear Launch
Oakley House · Beverly Hills, CA

Floral design for the launch of Jimmy Choo’s inaugural eyewear collection with EssilorLuxottica, set at a private residence overlooking Los Angeles.

Floral Design · BWCF
Production · K2
Photography · Jojo Korsh & Jason Sean Weiss

RIHANNA

“Friend of Mine” · Official Music Video, 2025
Los Angeles, CA

Floral Design · BWCF
Production · NOMAD Art + Design
Image · Courtesy of Paramount Pictures

Featured on the “Smurfs” Motion Picture Soundtrack

Large white block letters spell out "THE END OF OAK STREET" amid greenery on a sidewalk, with trees and buildings in the background.
People attending a promotional event for 'The End of Oak Street' film, standing next to movie posters on a brick wall, with a plastic dinosaur on artificial grass and a crowd taking photos and videos in the background.
Woman with dark brown hair in a high ponytail, wearing a light blue satin top with red lining and loose blue jeans, standing outdoors with a large white sign and green plants in the background.
A man with dark, curly hair, wearing glasses and a blue button-up shirt, standing outdoors with a background of green foliage and a building.
A man in a beige jacket is being interviewed at an outdoor event by a woman holding a microphone. The man is smiling and holding the jaw of a large model dinosaur skull. Several people are in the background, including a woman in a white strapless dress and others wearing sunglasses and casual clothing. There is greenery and a sign with the word 'OAK' visible.

“THE END OF OAK STREET”

Floral Design · BWCF
Production · JWang Consulting
Photographer · Brianna Bryson

Worldwide Premiere, 2026

Warner Brother’s Studio · Burbank, CA

The Company We Keep 

A few of brands, agencies, and productions we’ve had the pleasure of creating with.

Apple logo – client of The Boy Who Cried Flowers
McLaren logo – client of The Boy Who Cried Flowers
Netflix logo – client of The Boy Who Cried Flowers
Warner Bros. logo – client of The Boy Who Cried Flowers
WE ARE ONA: WE ARE ONA logo – event floral design collaboration with The Boy Who Cried Flowers
Bureau Betak logo – client of The Boy Who Cried Flowers
Chanel logo – client of The Boy Who Cried Flowers
KCD logo – client of The Boy Who Cried Flowers
Louis Vuitton logo – client of The Boy Who Cried Flowers
Tiffany & Co.: Tiffany & Co. logo – floral installation client of The Boy Who Cried Flowers
GQ logo – client of The Boy Who Cried Flowers
Dior logo – client of The Boy Who Cried Flowers

Have a Project in Mind?

Whether you have a full brief or just a feeling, we’d love to hear what you’re imagining.

Tell us what you know so far… the occasion, the space, the scale, or simply what you want it to feel like. 

We can figure out the rest together.

EVENT INQUIRY

DELIVERY COLLECTION

A little something from the studio.

Seasonal arrangements, made to order in Los Angeles with flowers selected fresh from market. The collection changes with what’s available, what’s interesting, and what we want to work with that week.

Available for delivery throughout Greater Los Angeles.

No. 01 - Designer's Choice No. 01 - Designer's Choice No. 01 - Designer's Choice No. 01 - Designer's Choice No. 01 - Designer's Choice No. 01 - Designer's Choice No. 01 - Designer's Choice No. 01 - Designer's Choice No. 01 - Designer's Choice
No. 01 - Designer's Choice
from $195.00

A study in seasonality.

We select the freshest and most compelling flowers available at market, choosing each stem for its color, movement, texture, and form. Rather than following a fixed color palette, we design with what’s looking its best that week, so colors may range from soft and tonal to bright and vibrant. Every arrangement is made to order in our Los Angeles studio, with no fixed recipe and no two designs exactly alike.

The palette is part of the surprise; it may be all white, quietly tonal, or full of color.

Choose a size. We’ll take it from there.

Add a Polaroid to receive a photograph of your finished arrangement alongside the flowers.

Made to order with 24 hours’ notice. Available for delivery throughout Greater Los Angeles.

No. 08 No. 08 No. 08 No. 08 No. 08 No. 08 No. 08
No. 08
from $355.00

A study in spectrum.

A seasonal arrangement inspired by the shifting colors of a prism. Rather than following a fixed recipe, each composition is shaped by the season while remaining true to its kaleidoscopic spirit.

Choose a size. We’ll take it from there.

Add a Polaroid to receive a photograph of your finished arrangement alongside the flowers.

Made to order with 24 hours’ notice. Available for delivery throughout Greater Los Angeles.

No. 04 No. 04 No. 04 No. 04 No. 04 No. 04 No. 04
No. 04
from $295.00

A study in verdure.

A seasonal arrangement exploring layered greens through flowers selected at market. Each composition is shaped by the season, creating an arrangement that feels organic, textural, and quietly sculptural.

Choose a size. We’ll take it from there.

Add a Polaroid to receive a photograph of your finished arrangement alongside the flowers.

Made to order with 24 hours’ notice. Available for delivery throughout Greater Los Angeles.